Our Approach
The consumer nowadays has very high standards, the bar is set high by big known companies with the capabilities many small startups haven't. This motivated us even more, competition makes you hungrier and triggers continuous improvement. Our products had to be from triple A quality and we didn't want to be inferior to those big whales.
In order to get where we want to be, we had to travel, spend long nights and set different priorities. It's a big transition from being just an influencer, to being an influencer and entrepreneur.
The clothing industry is a very delicate business and for each specific task there is a certain skill set required. Our role was to test, give feedback and approve the designs and samples. We've revised our design over SEVERAL times, a few times it was the fabric, a few times it was the fit and a few times we wanted to feel the Perfection as soon as you unpack the delivery. The last sample before the mass production gave us this Perfection feeling and the rest became history.
